The project evolves
around a new visual communication experience through spinnXS medium.
This new visual experience fits in a digital signage and narrow casting
Rotors have been often used as a communication means. Due to being
exposed to the wind, rotors are brought into motion as a result of which
they draw the attention of the public. A drawback of these rotor banners
is that the information on them is static and does not change in color
A further drawback of the known signboards, flags or rotors is that they
are not properly visible in twilight or in the dark, unless external
illumination or an internally placed separate background illumination is
used. Thus the signboards, flags or rotors become dependent on power
supply as a result of which the advantage of a separate and independent
placement is largely lost. The project comprises some innovations to
improve on these issues.
Analysis of important aspects of the design context such as the patent,
market, Interaction between parties, related technologies and energy
sustainability issues formed the design framework. SpinnXS, the final
design, is an advertisement rotor for retailers. SpinnXS is design as a
traffic generator for retail shops.
Its wind surface is replaced with electronic display surface to
communicate new promotions and special offers with the potential
customers. And spinnXS is designed in a way that it can be carried out
easily on its wheels to place it in front of shop where it can be seen
easily by the potential customers.
It has smart visual content management and content pull system which
provides the optimal visual conditions under different contextual
changes such as wind, light and audiences to communicate efficiently
with its audiences. It has audience detection system which allows
spinnXS to react with visual content while an audience approaches close
to spinnXS medium.
of the spinnnxs can interact with the medium through computer software
which forms an interface and communication platform on Bluetooth
wireless connection. Further on this software provides templates and
visual database to led the inexperienced owners to translate their
message in to visual content more efficiently.